SAS: Who Dares Wins is a popular reality TV show aired on Channel 4 in the UK since 2015. The show tests contestants in tough military-style training similar to the UK Special Forces selection course, but adapted for safety. Contestants face harsh environments and physical and mental challenges over about two weeks. The original series featured civilians, and since 2019, there have been celebrity editions where famous personalities take part.
Celebrity SAS: Who Dares Wins is a spin-off where well-known figures from sports, entertainment, and reality TV undergo the brutal SAS selection process. The show features a team of former special forces soldiers as instructors, including Billy Billingham, Jason Fox, Rudy Reyes, and Chris Oliver, who train and push the celebrities to their limits without special treatment.
The 2025 Celebrity SAS season started airing on August 3, with 14 celebrities taking on the challenge in Wales. This season includes personalities like former footballers Adebayo “The Beast” Akinfenwa and Troy Deeney, professional boxer Conor Benn, reality stars from Love Island, a Drag Race UK icon DJ Bimini, and others. The course is considered the toughest yet, featuring extreme challenges such as a hostage rescue mission using a speedboat.
Throughout the season, these celebrities face intense physical tasks, mental endurance tests, and team challenges, all designed to replicate real Special Forces selection stages. The show airs weekly with episodes revealing who perseveres and who withdraws or is culled.
This blend of celebrity glamour and harsh military endurance attracts viewers who enjoy watching well-known figures prove their strength and resilience under extreme pressure in a no-excuses environment.
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